市场经济为新闻传媒带来了经营观念和管理体制的变化,也给新闻从业者的价值观带来了深远的影响。由于新闻管理部门监管不到位,社会化管理手段不健全、传媒自律不严等原因,广东新闻传媒也出现了导向意识弱化、责任意识淡薄、合作意识缺乏等问题。因此,加强制度建设、推进新闻立法、建立新闻评议制度、规范市场竞争秩序、提高从业者的自律意识是当前提高新闻传媒职业道德水平的有效手段。

The change of idea and mechanism in media management has been caused by MarketEconomy that impacts deeply on the value judgment of journalists.As media supervising departments lacks supervision,there is no sound socializing administration ways and the media is not strict on itself.Guangdong Media produced some problems,such as shortage of awareness of guidance,responsibility and cooperation. This essay puts forward that it is effective measures for raising media professional moral standards at present to enhance organizing construction,push on passing news law,establish news commentary systems,conform market competition order and improve journalists' senses of self-discipline.