随着中国社会老龄化程度的加深、媒介技术的迭代和移动智能设备的使用,越来越多的老年人“触网”后深陷其中。作为媒介的流量从单一的技术实践进入社会结构。它通过调节老年人的感知环境、符号环境和社会环境,塑造着老年人群的价值观念和认同取向,并悄然改变着整个社会的组织关系。它通过达成理解—制造信任—产生动机—取消行为门槛—制定群体规范的作用机制控制着老年人群的日常生活。对中国城市老年人上网行为的干预主要围绕调适社会养老模式、老年人群的日常生活方式和媒介使用方式展开。老龄化与以数字化为表现特征的媒介化所产生的互动展现出人与媒介的持久博弈。流量媒介时代,真正考验老年人群的,并不是日新月异、令人眼花缭乱的数字技术,而是我们身边的家人和我们自己。

With the deepening of the aging of Chinese society, the iteration of media technology and the use of mobile smart devices, more and more elderly people are trapped after they contact the Internet. The flow of data as a medium enters the social structure from a single technical practice. By adjusting the perception ecology, symbolic ecology and social ecology of the elderly, it shapes the values and identity of the elderly, and changes the organizational relationship of the entire society without notice. It controls the daily life of the elderly through the mechanism of understanding-creating trust-generating motivation-removing behavior threshold-setting group norms. Interventions on the Internet behavior of the Chinese urban elderly mainly focus on adjusting the social pension model, the daily lifestyle of the elderly and the media use methods. The complex interaction between the aging people and media in the form of digitization shows the enduring game between humans and media. In the era of the flow of data control as a medium, the real test of the elderly is not the ever-changing and dazzling digital technology, but the family around us and ourselves.