动态还是静态？产品图片背景呈现方式对消费者购买意愿的影响研究:行为与眼动追踪实验
王翠翠
Dynamic or Static? The Effect of Background Presentation of Product Images on Consumers' Purchase Intention Based on Behavioral and Eye Tracking Experiments
WANG Cuicui
暨南学报（哲学社会科学版）
.
2023, (8): 72
-85
.
DOI: 10.11778/j.jnxb.20230698
