价值链理论从厂商价值创造角度出发考察企业竞争优势问题,没有给予整体客户价值让渡足够的关注。借助营销学中的客户让渡价值理论,可以完善价值链理论,更好地考察企业竞争优势问题。随着客户地位的不断提升,企业的竞争优势不仅仅源于自身的价值活动,还涉及行业内上下游企业的衔接问题,甚至是跨行业合作企业之间的协调和管理问题。价值管理与价值创造一样,都是企业构筑竞争优势的重要维度。

The traditional value chain theory limits its analysis on production value creation and doesn't lay enough emphasis on customer value delivering. This thesis firstly makes up for the deficiency with integration of customer delivered value theory and the value chain theory. It is pointed out that competitive advantage not only stems from strategic positioning of value activities,but also from coordinating the whole industry value system,even value systems cross industries. On the basis of the former conclusion,value creation and value management are put forward as two main dimensions to develop competitive advantage.