PDF(587 KB)
性别对广告受众态度与行为的影响——基于中、韩公益广告的实证分析
WOORI.CHO, KYOUNG-SEOP.CHO
暨南学报（哲学社会科学版） ›› 2018, Vol. 40 ›› Issue (1) : 125-132.
PDF(587 KB)
PDF(587 KB)
性别对广告受众态度与行为的影响——基于中、韩公益广告的实证分析
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A Comparative Study of the Influence of Gender on the Attitude and Behavior of Chinese and Korean Public Service Advertising
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