品牌危机与消费者购买:消费者原谅的中介效应与消费者—品牌关系的调节效应
周光, 余明阳, 薛可, 赵袁军
Brand Crisis and Consumer Purchase: The Mediating Effect of Consumer Forgiveness and Moderating Effect of Consumer-Brand Relationship
ZHOU Guang, YU Mingyang, XUE Ke, ZHAO Yuanjun
暨南学报（哲学社会科学版）
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2021, (3): 87
-101
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