Dynamic or Static? The Effect of Background Presentation of Product Images on Consumers' Purchase Intention Based on Behavioral and Eye Tracking Experiments

WANG Cuicui

Jinan Journal ›› 2023, Vol. 45 ›› Issue (8) : 72-85.

PDF(1165 KB)
更多内容请点击
PDF(1165 KB)
Jinan Journal ›› 2023, Vol. 45 ›› Issue (8) : 72-85. DOI: 10.11778/j.jnxb.20230698

Dynamic or Static? The Effect of Background Presentation of Product Images on Consumers' Purchase Intention Based on Behavioral and Eye Tracking Experiments

    {{javascript:window.custom_author_en_index=0;}}
  • {{article.zuoZhe_EN}}
Author information +
History +

HeighLight

{{article.keyPoints_en}}

Abstract

{{article.zhaiyao_en}}

Key words

QR code of this article

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations
{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2023, 45(8): 72-85 https://doi.org/10.11778/j.jnxb.20230698

References

Publishing order | Descend order by publishing year | Descend order by cited within

References

{{article.reference}}

Funding

RIGHTS & PERMISSIONS

{{article.copyrightStatement_en}}
{{article.copyrightLicense_en}}
PDF(1165 KB)

Accesses

Citation

Detail
Sections
Recommended
Contact us
Address: Jinan University No.601 Huangpu Dadao West,Guangzhou,China
Postal Code: 510632
Office Phone: 020-85224092
Liberal Arts Phone: 020-85220281
Visited
Total visitors:
Visitors of today:
Now online:
Copyright © Jinan Journal, All Rights Reserved. 粤ICP备12087612号　

/

〈 〉