“The End of the Universe is Live-Streaming Sales”: Typology of Internet Sales Anchors, Ethics of Survival, and the Moral Economy of Live-Streaming Sales

LYU Peng, JIANG Zhengying

Jinan Journal ›› 2025, Vol. 47 ›› Issue (3) : 1-24.

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Jinan Journal ›› 2025, Vol. 47 ›› Issue (3) : 1-24. DOI: 10.11778/j.jnxb.20242569

“The End of the Universe is Live-Streaming Sales”: Typology of Internet Sales Anchors, Ethics of Survival, and the Moral Economy of Live-Streaming Sales

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