Advertising Discourse Analysis: a Possible Theory for the Ontological Study of Advertising

YANG Xian-shun, GU Hong

Jinan Journal ›› 2007, Vol. 29 ›› Issue (5) : 148-152.

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Jinan Journal ›› 2007, Vol. 29 ›› Issue (5) : 148-152.

Advertising Discourse Analysis: a Possible Theory for the Ontological Study of Advertising

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