Research on Service Brand Asset based on the Enterprise-Customers-Stakeholders Trichotomy Interaction:An Analytical Framework

WEI Hai-Ying, YAO Zuo-Wei, LIANG Yan-Ming

Jinan Journal ›› 2010, Vol. 32 ›› Issue (1) : 79.

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Jinan Journal ›› 2010, Vol. 32 ›› Issue (1) : 79.

Research on Service Brand Asset based on the Enterprise-Customers-Stakeholders Trichotomy Interaction:An Analytical Framework

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