The analysis and enlightenment of competition and cooperation between common newspapers and free newspapers

ZENG Fan-Bin

Jinan Journal ›› 2010, Vol. 32 ›› Issue (5) : 149-154.

PDF(862 KB)
PDF(862 KB)
Jinan Journal ›› 2010, Vol. 32 ›› Issue (5) : 149-154.

The analysis and enlightenment of competition and cooperation between common newspapers and free newspapers

  •  ZENG  Fan-Bin
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Abstract

The development of free newspapers,which is represented by the Sweden "Metro",has brought challenges and opportunities to paid newspapers around the world.There are competition and cooperation between paid and free newspapers,that is to say,there exist game between them.Based on analysis of the game between traditional paid newspapers and free newspapers,this paper points out that as a representative of the free newspapers,the Sweden "metro" adopted blue ocean strategy and it didn t compete with paid newspa...

Key words

free newspaper / game; / paid newspaper

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ZENG Fan-Bin. The analysis and enlightenment of competition and cooperation between common newspapers and free newspapers. Jinan Journal. 2010, 32(5): 149-154
PDF(862 KB)

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