The development of free newspapers,which is represented by the Sweden "Metro",has brought challenges and opportunities to paid newspapers around the world.There are competition and cooperation between paid and free newspapers,that is to say,there exist game between them.Based on analysis of the game between traditional paid newspapers and free newspapers,this paper points out that as a representative of the free newspapers,the Sweden "metro" adopted blue ocean strategy and it didn t compete with paid newspa...
ZENG Fan-Bin.
The analysis and enlightenment of competition and cooperation between common newspapers and free newspapers. Jinan Journal. 2010, 32(5): 149-154