With the rapid development of cultural industries，more and more cultural industrial park is built in China．However，in swarm of industrial park，the problems of homogeneity and bubble are also increasingly prominent．The experience of "Design Capital”construction in Shenzhen shows that the combination of cultural industries development and city image reconstruction is an effective way to overcome the homogeneity and bubble．On the one hand，the city can provide comprehensive external conditions and effective developing spacefor cultural industries development;on the other hand，the development of cultural industries will be a good opportunity for urban transformation and reconstruction of the image of the city．