Intertextuality is a new angle in advertising discource anlysis．This paper will relate the intertextuality with the process of the advertising discurse production．There are three ways of the intertextuality to generate the advertising discouse，they are specific intertextuality，generic intertextuality
and cultural intertextuality．Intertextuality also promote the meaning production of the advertising discourse．The advertisers and the ad creators are the
dominators of the original meaning of the advertising discourse，and the advertising audiences are the main body of the advertising discourse reproduction，they create the reproductive meaning of the discourse．