消费体验对零售商品牌资产影响的实证研究

消费体验对零售商品牌资产影响的实证研究

Jinan Journal ›› 2015, Vol. 37 ›› Issue (12) : 38-47.

PDF(440 KB)

PDF(440 KB)

Jinan Journal ›› 2015, Vol. 37 ›› Issue (12) : 38-47.

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