社会沟通影响独生子女品牌忠诚的机制研究——行为态度和主观规范的中介效应

Jinan Journal ›› 2017, Vol. 39 ›› Issue (9) : 46-56.

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Jinan Journal ›› 2017, Vol. 39 ›› Issue (9) : 46-56.

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