A Comparative Study of the Influence of Gender on the Attitude and Behavior of Chinese and Korean Public Service Advertising

Woori. Cho, Kyoungerop. Cho, WU Aonan

Jinan Journal ›› 2018, Vol. 40 ›› Issue (1) : 125-132.

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Jinan Journal ›› 2018, Vol. 40 ›› Issue (1) : 125-132.

A Comparative Study of the Influence of Gender on the Attitude and Behavior of Chinese and Korean Public Service Advertising

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