Research on the Impact of Service Ritual on Consumer Well-Being: Based on the Perspective of Interactive Ritual Chain

WEI Haiying, MAO Lijing

Jinan Journal ›› 2019, Vol. 41 ›› Issue (12) : 79-90.

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Jinan Journal ›› 2019, Vol. 41 ›› Issue (12) : 79-90.

Research on the Impact of Service Ritual on Consumer Well-Being: Based on the Perspective of Interactive Ritual Chain

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