The Formation of Online Impulse Purchase Tendency: An Empirical Study of the Social Commerce

ZHANG Shuang, WEI Mingxia

Jinan Journal ›› 2019, Vol. 41 ›› Issue (5) : 17-29.

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Jinan Journal ›› 2019, Vol. 41 ›› Issue (5) : 17-29.

The Formation of Online Impulse Purchase Tendency: An Empirical Study of the Social Commerce

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