Towards Influence of Service Ritual on Brand Experience

MAO Lijing, WEI Haiying

Jinan Journal ›› 2022, Vol. 44 ›› Issue (3) : 49-62.

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Jinan Journal ›› 2022, Vol. 44 ›› Issue (3) : 49-62.

Towards Influence of Service Ritual on Brand Experience

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