The Influence of Colors on Processed Food's Purchasing Intention: The Intuitive Relationship between Warm Colors and Tastiness

HUANG Jing, XU Xinyu, FEI Wei

Jinan Journal ›› 2022, Vol. 44 ›› Issue (3) : 63-77.

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Jinan Journal ›› 2022, Vol. 44 ›› Issue (3) : 63-77.

The Influence of Colors on Processed Food's Purchasing Intention: The Intuitive Relationship between Warm Colors and Tastiness

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